KARE has launched the bold and emotional ‘Fluid Realities’ collection with a design talk at KARE Flagship store Kraftwerk in Munich, where DAS team was also invited.
Therefore, this year, KARE is setting a bold example of creative brand development and international design expertise with an exclusive design collaboration.
Violetta Darsalia, editor-in-chief of DAS Publishing House: „Munich. KARE Design. I returned with a personal connection to the people who have been shaping the bold visual language of interior design for 45 years now. KARE Design Moldova – thank you for your trust in DAS Publishing House and the invitation into this vibrant world.”
For the new ‘Fluid Realities’ collection, KARE Head of Design and CEO Jürgen Reiter has brought renowned star designer Karim Rashid on board. Rashid is one of the most influential designers of our time. His designs speak an iconic design language and are recognized worldwide for their unmistakable, visionary aesthetics.
That’s a strong signal to the markets
‘Karim Rashid stands for bold design with emotional appeal and humor, which not only fits perfectly with our brand genes, but also attracts attention from our global audience,’ emphasizes KARE CEO Peter Schönhofen.
‘To feel at home, furniture has to be a part of us.’
The 60 or so furniture and lighting designs in the new collection combine futuristic elegance with functional clarity. ‘The collection remains true to the expressive character of KARE, but takes it to a new level of design. This collaboration is the next logical step in the development of our brand – and a strong signal to the market,’ says CEO Peter Schönhofen.
Entrepreneurial courage and eccentric brands as a source of inspiration The new collection was created in close collaboration with the two KARE founders Reiter and Schönhofen.
Karim Rashid on the collaboration: ‘Inspired by the brand DNA of KARE and the courage of the two entrepreneurs, a collection was created that appeals emotionally through designs with a strong character and a modern color palette of white, pink and techno tones and convincingly conveys the brand’s core values to the market.’
Karim Rashid on his design philosophy: ‘I design for people who long for a futuristic, emotionally charged space – whether at home, in the office or in public spaces. My ideal audience, and that of KARE, loves sensuality combined with minimalism and likes to surround themselves with things that inspire joy, wonder and thought.’
Karim Rashid is one of the most visionary designers of our time. With more than 4,000 designs, over 400 awards and projects in 40 countries, he has revolutionized modern interior and product design. His unmistakable style – flowing, organic shapes combined with soft pastel colors and bold neon accents – has made him one of the most influential designers of our time.
Privately owned Kare Design GmbH is an internationally operating trading company for furniture, lighting and home accessories. Under the slogan ‘We decorate the world’, the company designs and markets its own range of unconventional home design in a wide variety of styles.
Under the umbrella of the KARE brand, the company sells through its own retail outlets, as a wholesaler and as part of its franchise system. It also operates e-commerce and a subsidiary for the contract business. Today, the company has 120 franchise partners in fifty countries. Jürgen Reiter and Peter Schönhofen founded their company in 1981 and still run it today as owners and CEOs.
* text was provided by KARE
